Putting Nuuri on the Map for Parents & Nurseries Across the UK
Nuuri is an AI-powered startup helping parents find and secure childcare more easily. We supported its expansion across the UK through paid media campaigns that generated enquiries from parents and attracted nurseries to join the platform.
The Challenge
Nuuri needed to build awareness and generate demand for their new nursery search platform. Growth depended on reaching two audiences: parents looking for childcare and nurseries interested in joining the platform.
Our Approach
We started with demographic and location analysis to identify where Nuuri could reach relevant parents and nurseries. Targeting was built around cities and the radius of individual nurseries, keeping campaigns focused on areas where parents had suitable childcare options nearby.
Channel mix testing helped us understand which platforms could reach incremental audiences and generate enquiries at a low cost per acquisition. Across Meta Ads, Google Ads and TikTok Ads, we assessed traffic quality and conversion performance to find where Nuuri’s audience converted best.
Alongside this, we tested messaging and creative angles around nursery location, childcare costs and Nuuri’s calculator tools. Each round of testing informed new variants, helping us establish which messages encouraged parents to explore their options and enquire.
We also ran campaigns for specific nurseries, with tailored messaging and radius targeting around each location. This gave Nuuri a more focused way to support individual nurseries while building the evidence needed to expand campaigns across the UK.
The Results
Testing identified the channels and messaging that performed best for parents and nursery providers. We used these learnings to expand campaigns across the UK, generating parent enquiries and attracting more nurseries to the platform. This resulted in:
- 200+ nurseries onboarded onto the platform
- £0.45 cost per acquisition for nursery enquiries
- UK-wide brand awareness built to support new nursery applications
We have worked with NUA at our tech startup for 6 months and I would highly recommend them. They are very responsive and add a lot of value to our performance!
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